Attack on reputation
How do scammers work
Fraudsters distribute negative information via the Internet, and publish contracted compromising material about the brand, it spreads virally and hurts the company. You can also create one-page sites and target advertisements on them or create an attack bots to create negative reviews. Also they create one-page sites and target ads to these pages or attack bots to create negative reviews.
Fraudsters use corporate identity, color, and logo and create a fake page on behalf of the brand. Goals are completely different: to publish a negative, to collect personal data of users for sale, to promote a phishing resource or to implement a contract.
Competitors or crooks create ads with the name of a company that did not care for the brand's protection on the Internet. Such campaigns target people by geographical location. The user enters the name of the brand in the search and receives a contextual advertisement with the link of the scammer to a third-party resource.
What are the risks to the brand
The more users deal with such content, the greater the reputational losses the brand will suffer.
The client experiences a negative impression of the brand through communication with fraudsters.
Users do not reach the official resource of the brand. The brand is losing traffic. The company's reputation may suffer.
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