1+1 media has developed its own innovative platform SUDUM, which protects the author's content in the Internet.
Last week, popular Ukrainian blogger Alexander Baraboshko was faced with the fact that 1+1 media blocked his page according to a complaint. "It was blocked for three days. I clearly know why Facebook is blocking, and therefore I haven’t been blocked for quite a long time. Now one more position has been added to the Ukrainian segment, and I will share it with you to protect you.
1+1 Media have already figured out how to recognize its content in Facebook. And those who poured their videos, received complaints. I got in touch with them, got into the situation, they removed the complaint, I deleted the video, but I advise you that it’s better not to post the videos that belong the pluses,” he wrote after his ban.
In the commentary to Telekritika, Baraboshko says that in his experience this is the first time that a Ukrainian TV channel protects its copyright on social networks. “We are all accustomed to uploading other people's videos without thinking about copyrights. This has become especially massive now when Facebook began to better rank video content, so everyone is trying to post a video,” the blogger says.
Telekritika also was told by 1+1 Media that they created SUDUM technology, which allows monitoring thousands of sites in real time, identifying and blocking illegal content on social networks, video hosting sites, forums, torrent trackers, Google Play and App platforms Store, in the Google search engine, as well as send complaints to the site administration, hosting providers and domain name registrars worldwide.
Today, the main object of protection is video content, however, plans are to launch products for stripping illegal music content, e-books, software, computer and mobile games.
“Those users who have uploaded our content to their page are blocked”
According to Denis Nekrasov, head of the distribution of video content and 1+1 Media rights management, Facebook, like any other social network, has only a form for sending complaints. “We’ve developed our own system that uses Facebook’s open search API and allows us to detect illegal video content 24/7,” he says.
The system recognizes legal content and official communities of rights holders. Pirated video content is identified in 99% of cases.
"Those users who have added the file directly to their profile or group are blocked. Our system filters the users that shared the video on their pages. The decision to block the account and its duration is taken on Facebook. This may be a temporary restriction of access from 3 up to 30 days, and complete blocking of the account ", - said Nekrasov.
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