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1+1 media group announced the launch of brand protection service on the Internet
1+1 media group announced the launch of brand protection service
on the Internet
New service works as a part of Sudum project and helps to fight with fraudulent sites that illegally use the identity of other companies fraudulent sites
The service is developed for businesses that are actively communicating with clients and partners through their own sites Agroholding "Mriya" is one the first clients of the brand protection service on the Internet whose reputation was previously at risk due to publication of fraudulent twin site.
Sudum monitors Google search results and popular social networks 24/7 for illegal use of customer identities. When a violation is detected, the system automatically sends complaints to the resource of the hosting provider, Google, and the administration of social networks, thus contributing to its blocking and removal from the search results.
At first, we ourselves were faced with the problem of the unlawful use of the identity of our brand and photos of TV presenters to advertise questionable products on the Internet. As soon as we automated the fight against fraudulent resources and saw in the service the opportunity to be useful not only inhouse, then as is the case woth the blocking of pirated content we decided to offer our service to market, comments of Anna Tkachenko, Director of digital-direction 1+1 media
New service works as a part of Sudum project and helps to fight with fraudulent sites that illegally use the identity of other companies fraudulent sites
The service is developed for businesses that are actively communicating with clients and partners through their own sites Agroholding "Mriya" is one the first clients of the brand protection service on the Internet whose reputation was previously at risk due to publication of fraudulent twin site.
Sudum monitors Google search results and popular social networks 24/7 for illegal use of customer identities. When a violation is detected, the system automatically sends complaints to the resource of the hosting provider, Google, and the administration of social networks, thus contributing to its blocking and removal from the search results.
At first, we ourselves were faced with the problem of the unlawful use of the identity of our brand and photos of TV presenters to advertise questionable products on the Internet. As soon as we automated the fight against fraudulent resources and saw in the service the opportunity to be useful not only inhouse, then as is the case woth the blocking of pirated content we decided to offer our service to market, comments of Anna Tkachenko, Director of digital-direction 1+1 media
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